Wednesday, 15 August 2012

Beef and lamb worth shouting about

Taking centre stage and shouting about how great we are rarely top the list of our national traits, but when you’ve got something worth shouting about, you might as well shout about it on the global stage.
 
With the world’s eyes firmly fixed on London over the last few weeks, it presented the perfect opportunity to showcase Quality Standard beef & lamb to a global audience.

That’s precisely what EBLEX did last week at the Great Food Event in London, to promote food and drink exports to media professionals from around the world.

Organised by Defra and hosted by the Rt Hon Caroline Spelman MP, Secretary of State for the Environment, Food and Rural Affairs, journalists from across the world sampled some of the nation’s top produce, not least beef and lamb at the EBLEX stand.

Part of EBLEX’s wider work over the last couple of years has been adding Third Country markets to open up new trading routes. It has led to the opening up more than 50 new non-EU markets by providing the support services, funding and drive to keep things moving, creating more demand for beef and lamb exports to bolster returns for farmers.

And judging by how quickly guests were out of the blocks to head to the EBLEX stand, the appetite for high-quality beef and lamb was clear to see, with several faces becoming more familiar after visiting the stand repeatedly throughout the evening!

It’s been impossible to ignore the fact that London has universally won the world over in recent weeks. Good to see also that our produce continues to win new fans and long may that continue.

A selection of photos from the event can be viewed by visiting flic.kr/s/aHsjBieMsW.