Wednesday, 22 August 2012

Proud of beef and lamb

Did you know the English red meat sector has a net annual worth of nearly £1.7 billion? Or that it takes just 67 litres of water to produce a kilogram of beef in this country? Or that around 89,000 people are directly employed in beef and lamb production in England, with an additional 500,000 in allied industries. These are the sorts of facts it is great to drop into conversation when talking to others about our industry – but it is not always so easy to recall them on demand when there is so much else going on.

For some time, both farmers and other stakeholder organisations have told us how useful it would be to have a handy booklet with a sprinkling of industry facts in to help spread the word about our efficient production, the quality of our beef and lamb products and the size and value of production. So we have put together the Proud of Beef and Lamb booklet.

It does no more than scratch the surface of the key facts and good things about beef and lamb production but hopefully serves as a handy guide to share with others in the industry, with consumers who know little about our work and to counteract detractors of the industry keen only to focus on what they perceive as negatives.

The fact is that England is one of the most efficient places in the world to produce quality beef and sheep meat because of our landscape and climate – and our producers are working hard to improve further and reduce our environmental footprint. We want to get this, and many other messages, out there more prominently to educate people, and Proud of Beef and Lamb is another tool to help us do that.

Hard copies of the booklet are available on request by calling 0870 242 1394 or emailing diane.northrop@eblex.ahdb.org.uk Alternatively, the booklet can be downloaded here.

Other key facts about red meat production its environmental performance, as well as those related to health and nutrition, and can be found here.

And if you want to help us spread the word on Twitter, use #proudofbeefandlamb as often as you can!