Wednesday, 19 December 2012

Getting the message through on opportunities for beef and lamb exports

Recognition of a job well done is always welcome. A number of times this year we have highlighted the amount of work carried out in capitalising on new export opportunities for beef and lamb.

This work has included a focus on the development of new markets, particularly non-EU markets, with the most recent success being the re-opening of market access to Russia.

Last week our head of trade development, Peter Hardwick, gave a presentation to the All Party Parliamentary Group (APPG) for Beef and Lamb, updating members and non-members, as well as representatives from organisations including the NFU and NSA, on exports and exported-related issues.

Addressing the meeting, Peter outlined the global opportunities for beef and lamb and highlighted global markets, consumption shifts, export opportunities and progress on market access.

It provided a fantastic opportunity for EBLEX to detail the current state of play on exports and clearly left an impression on those who attended. As part of a wider House of Commons backbench debate on animal welfare (exports) the same day, EBLEX’s work was commended by Beef and Lamb APPG chairman Neil Parish MP and vice chairman Roger Williams MP.

The level of engagement among attendees at the APPG meeting was excellent, prompting questions and debate on a range of topics, from disease outbreak and control to the outlook for beef and lamb prices in the new year.

Coming to the end of another busy year, this recognition of our work and the ability to stimulate debate among a wide range of industry stakeholders is encouraging as we move forwards to meet fresh challenges in 2013.