Wednesday, 5 March 2014

Recruits get inspired at Red Tractor bonfire event

Last weekend, a diverse group of people gathered for a bonfire party in the middle of the Oxfordshire countryside to celebrate their shared passion for all things related to British food and farming.

The event, which took place at the Cotswolds farm of Red Tractor brand ambassador, foodie and musician Alex James, celebrated the growing community of Red Tractor recruits who work hard to champion Red Tractor assured food, including beef and lamb, and where it comes from, to consumers.

Alex James sampling some
Red Tractor produce
Alex first rose to fame as the bass player of indie band Blur, however for the last decade he has owned his own farm and has become as well-known as an award-winning cheese maker and food writer than as he is for making music. It was his commitment to British food and farming that led him to become involved with Red Tractor food as their brand ambassador and to be enrolled as the first Red Tractor recruit.

He gamely offered to host a bonfire party for his fellow recruits, a diverse group of people from across the UK who always look for the Red Tractor when shopping and eating out, and would go out of their way to encourage others to do the same. On the night, over 45 Red Tractor recruits and their families came along, including farmers, parents and food bloggers.

As well as enjoying some first-class Red Tractor sourced food and drink, a bonfire and a spectacular firework display, the event was the first opportunity for the recruits to get together and inspire each other by discussing their ideas for raising the profile of Red Tractor in their communities. With representatives from several of the AHDB sectors there, as well as the Red Tractor team and individual food producers, the recruits had plenty of people with marketing expertise who they could bounce their ideas off.

They are encouraged to get involved in anything from hosting events to blogging or tweeting about why people should take their lead and look for the Red Tractor. Although most of the hundreds of people who have signed up probably don’t have the media platform of a celebrity such as Alex James, everyone has their own local community they can influence, either face-to-face or in the virtual world. What better way to promote the benefits of an assurance scheme which has trust and traceability at its heart?

Red Tractor are looking to build their community of recruits – if you are passionate about Red Tractor food and drink and want to help promote the logo to others, visit their website for more information.