Wednesday, 21 May 2014

Launch of EBLEX app to keep farmers informed on the go

The expression “news travels fast” has never been so true. With the advancement of technology over the last few years, most people now carry in their pocket a device of some sort that offers an almost infinite world of information, via the convenience of internet.

This week we launched the new EBLEX mobile app to ensure beef and sheep farmers have the latest information at their fingertips. The free app means farmers can access the information they need when they need it, whether at home, out in the field, or on the road.

In just a few clicks famers can view the latest prices and trends, market information, find out about upcoming events and breaking news stories, check out what’s new from the Better Returns Programme (BRP) and see the latest weather reports from your current location. In short, it’s a one-stop shop of useful information that will be an asset to all beef and sheep farmers and those in the processing sector.
The app has been especially designed with levy payers in mind and has facilities that allow you to search for the nearest auction markets to compare prices, favourite specific markets for quick access and create a personalised library of technical manuals. 
We are well aware of the frustrations some producers face with internet coverage being somewhat sporadic in rural locations, and the app is designed with this in mind too. Of course, it will need wi-fi or mobile data connectivity to download and update, but once the information has been updated it can be accessed even when offline.  Favourite technical manuals can be quickly downloaded to the device and then accessed anytime, anywhere. The EBLEX mobile app is available on both Apple and Android platforms. To find it simply visit Apple’s App Store or Google Play and search for EBLEX.

Communicating with stakeholders about a range of topics is a priority for EBLEX.  From research and helping to improve efficiency, to latest market prices, countering negative arguments about the industry to showcasing EBLEX activity, we are keen to ensure the industry is fully informed about everything that is going on.

It’s also important that we listen to what you want, and feedback from our annual stakeholder survey suggested that new tools to help access business information would be welcome.  Hopefully you will find the app can help to achieve exactly that. Whether you are social media savvy or a bit of a technophobe, the new app was developed for all so please do embrace it and let us know what you think so that we can continue to provide the information you want, when you want it.

You can find the link on Apple here:
You can find the link on Google Play here:

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