Anuga saw the launch of our new AHDB Exports brand, with a number of exporters again joining us to network with existing and potential business contacts. They also had the chance to sit down with the Minister and AHDB chairman Peter Kendall to discuss pressing issues, challenges and opportunities facing the sector.
The Minister’s visit, where he also met with industry journalists, proved a great success and he was keen to stress the important role exports play now and will continue to play in the future. He outlined the huge opportunities for, not only premium cuts of beef and lamb, but also the valuable role the fifth quarter has to play in adding value to the carcase and maximising its full potential. The Minister also touched on the important role AHDB has to play, working with government to help secure access to new markets for our products.
|AHDB Chairman Peter Kendall with Food and Farming Minister George Eustice|
Visitors were able to sample beef, lamb and pork dishes, as well as meet with senior members of the AHDB Beef and Lamb and AHDB Pork team to find out more about production systems. This was illustrated perfectly when the team, joined by AHDB chairman Peter Kendall, met with a delegation from China on stand to sample some of the produce on offer and discuss potential future business opportunities presented.
The AHDB Export stand boasted 250sq m of space, highlighting new developments in the field of premium meats, as well as hosting hubs for exporters to conduct business meetings. During the course of the event, thousands of dishes were served to visitors, helping spread the message about Quality Standard Mark (QSM) beef and lamb.
|Visitors enjoying the AHDB Exports stand|
Anuga once again didn’t disappoint. A huge amount of work is carried out by our export team months and months in advance to ensure our industry is given the best representation possible to a global audience. Exports are one of the cornerstones of our work and judging by the volume of visitors to our stand there is clearly a huge amount of interest in what we have to offer. As the chairman said, exports are right at the core of AHDB’s work going forwards and our stand at Anuga was a real statement of intent as to what our ambitions are in the global market.