Friday, 14 July 2017

How can social media boost your business? Part 2

In this second blog from the AHDB social media team, we look at how social media can help to develop your farm business. Kate Nolan-Burgess blogs about the three key ways in which social media can improve your business.

We’ve already looked at how AHDB is using social media to communicate to our levy payers, but what can it do for YOUR business? The farming industry is often seen as ‘behind the times’ but that is not the case. Having a presence on platforms like Facebook and Twitter could help you to find out key information, network, get closer to your customer base and develop your farm business overall. Here are the three key areas social media can help your business improve on:

Consumer engagement
Do you feel far removed from the end-consumer? Would you like to understand more about how they use and what they want out of your beef & sheep produce?

Producers rarely get the chance to communicate directly with those who buy their products; social media can be used as a tool to cut out the middleman, allow you to hear directly from your customers and nurture those relationships. As we are now a population of online buyers, talking to your customers online has become increasingly important – it could help you gain a better understanding of what your customers want, inform consumers on where your produce comes from, promote your products and stay ahead of the competition.
   


Networking
Do you like a good debate? 14 per cent of farmers use social media to tackle rural isolation by connecting with fellow agricultural workers. Social media is becoming THE place for farmers to share their knowledge and expertise. There are a lot of groups such as @AgriChatUK and @sheep_farmers that help to connect those in the agriculture industry and create interesting conversations. Networking is also a great way to improve direct contact with influential people who could help grow your business.


        
Industry influence
Social media is a powerful tool, which can help bring about change and tackle issues. For example, last autumn social media played a massive role in AHDB Beef & Lamb’s #miniroast campaign reaching an estimate of 405,842 of social media users and contributing to the added £1.3 million in mini roast sales!

If you’re not sure about signing up to social media, you should take a look at how others in the industry are using it to their benefit, whether it’s your suppliers, competitors or producers. In our next blog, we’ll be starting our series of ‘how-to’ guides, which are aimed at producers and look at best practice.

Keep an eye on the Beef and Lamb matters blog for a regular update on the latest guides.
In the meantime, we’d like to know how you use social media already and what opportunities it presents for you. Head to Twitter and follow @AHDB_BeefLamb and @The­AHDB to join in with our conversations.