Thursday, 3 August 2017

How can social media boost your business? Part 3

In this third blog from the AHDB social media team, Kate Nolan-Burgess introduces the key social media channels that could improve your farm business.

In the last instalment of our social media series, we looked at how social media can help your business. But where do you start? The first step to building a social media empire is picking a network to focus on – different networks attract different audiences and with more than 200 to choose from, the prospect of choosing one that fits your needs may seem a little daunting. But don’t worry, we have narrowed it down to the 3 major players for you:

  •  Facebook

With an estimated 1 billion people using the site each month and up to 645 million local business page views per week, Facebook has proved that its popularity among users is here to stay. Creating a business page could give you access to customers using the platform, but remember that interesting and engaging content needs to be posted regularly. This platform does need a considerable amount of human and financial resource in the form of advertising to make sure you’re reaching the right audience.


  •         Twitter

Twitter has an estimated 215 million active users and is designed not only for friends and family but for like-minded individuals to communicate on interesting topics. It has proven to be a platform of breaking news and a great place to connect with your customers, being able to identify them using the handy hashtag feature. The 140 character count may sound a bit limiting, but there is a certain art to it. Once you mastered it, you can reap the rewards of quick communication with your target audience.
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  •       Instagram

With between 130 and 150 million users, Instagram is the home of photos and is a great way to add the ‘human’ element to your business. You can share pictures of products, staff and developments within your business. This free photo-sharing mobile app is mainly used by females between the ages of 18-35 (70% of users), so don’t sign your business up if you are not going to use your smart phone and your target audience aren’t millennials!


Time is money
You only have so much time in a day. Social media may be free but it is important to think about the value of your time. Don’t sign up to every social media channel, determine the one or two most relevant to your business and stick to it. Remember, it’s much better to have one excellent social media network than two platforms that you do not update regularly. Tune in next time, to hear more about the types of content you can share on social media and where to find it! Visit the Beef and Lamb Matters Blog for the latest updates!


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