Wednesday, 4 July 2018

Meat masterclass course – getting to grips with the complexities of the beef and lamb supply chain


We are running our sixth meat masterclass this summer. Siobhan Slayven, AHDB Supply Chain Development Manager gives us an insight into what the course will cover and why learning about meat quality is important for the whole supply chain.

We’ll be running a two-day course over two dates this summer; 24-25 July and 31 July-1 August in Ettington, Warwickshire. During the course, delegates will cover a range of topics that look at the factors, which can affect red meat quality, including how to measure quality.

The course has proved popular across the industry with processors through to butchers. It is available to all our levy payers but is ultimately for those who work with red meat on a daily basis and need to understand the importance of quality and how this impacts upon the supply chain. 





We will look at beef and lamb quality from farm to fork and see the different stages at which quality can be compromised. I really want to encourage people to ask as many questions as possible so that all can get the most out of their time with us – it’s an opportunity not only to learn more about our industry but also a great chance for networking across the supply chain.

You will be able to find out more about what AHDB can do for you and gain some great insight from experts in the field. There will be a number of speakers from AHDB talking and giving butchery demonstrations throughout the course. Matt Southam, Head of Retail and Foodservice engagement, and Martin Eccles, Trade Marketing Executive will carry out a practical demonstration highlighting the way in which butchery can influence quality. Awal Fuseini, Halal Manager, will talk about the impact of welfare during slaughter for the halal market. We will also hear from Karl Pendlebury, Quality Standard Mark Senior Manager, who will focus on the importance of quality assurance for the end consumer.

The cost of the course is £150 per delegate and this includes overnight accommodation, all meals and conference material. It will run from 10am until 3pm the following day. 



If you would like to book your place, please contact beeflamb.supplychain@ahdb.org.uk and state your preferred date. Places are on a first come, first served basis.